Keyword Effectiveness Index or KEI for short, is a ‘score’ that helps you determine keyword effectiveness.

But what’s important is the need to realize that KEI is more useful when comparing RELATIVE effectiveness between related keywords and less useful when comparing between unrelated keywords.

In addition, when considering keyword effectiveness, you need to consider not only the KEI, but also the keyword competition.

For example, you may discover a high KEI keyword like ‘child car seat’ during your keyword research.

However, just because it is a high KEI keyword does not mean you should target this keyword.

You’ll face 33,000 allintitle competition if you wish to target ‘child car seat’.

The question you need to ask yourself is whether you have the SEO skills to compete against such a large number of competitors?

Consider two potential and related keywords below:

‘child car seat safety rating’    

Allintitle:   Volume     KEI
128             720      4,050

‘new child car seat’ 

Allintitle:   Volume     KEI
843             720      615

Both keywords have a far lower KEI than ‘child car seat’.

However, they also have far lower allintitle competition.

As such, you are better off targeting these long-tail keywords as they are much easier to rank.

Don’t forget that when deciding which keywords to target, you have to also consider the ‘commercial value’ of the keyword.

And no, you don’t need to know the OCI (Online Commercial Intent) of the keyword to figure this out.

Comparing ‘child car seat safety rating’ and ‘new child car seat’, it is pretty obvious that ‘new child car seat’ has a higher ‘commercial value’ i.e. someone searching with this keyword is likely looking for a product than ‘child car seat safety rating’.

So based on the above two examples, you may want to focus on getting ranked for ‘new child car seat’, since you probably could sell car seats from Amazon.com and make a decent commission.

But then again, you may want to optimize for ‘child car seat safety rating’ simply because these people are looking for relevant information, and even though they are probably not in a ‘ready to buy’ mode as yet, these visitors may well return to your website in future to purchase a child car seat, if they are impressed with the quality of your website content.

This article was written by Fabian Lim is the co-creator of Keyword Research Pro, ClickBank’s Best Selling Keyword Software.

You can learn more about Keyword Research Pro here:
http://www.keywordresearchpro.com

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