I just got back from a 5-days business-cum-holiday in
China.

Arrived at the Pudong (Shanghai) airport five hours ahead
of schedule.

With so much time to kill, I searched my ebook collection
on my laptop and decided to read an ‘old classic’
advertising ebook.

The ebook in question is ‘Scientific Advertising’ by
Claude Hopkins.

You may have heard of this book, but have you READ it?

If you have, read it again!

If you have not, read it at least twice!

In fact, David Ogilvy, the founder of world-famous a.d
agency O&M once remarked: “Nobody, at any level, should
be allowed to have anything to do with advertising until he
has read this book seven times. It changed the course of my
life.”

‘Scientific Advertising’ is the foundation by which
modern advertising principles are based on.

But this book is not only a MUST read for advertising
people.

It is a MUST read for marketing people.. including internet
marketers… meaning YOU and I!

Because there is so much to learn from this book… Human
psychology, marketing, a.d testing, copywriting, branding,
competitive strategy, business strategy etc.

Scientific Advertising is now in public domain, meaning its
copyright has expired and can be freely reprinted and
distributed.

Top marketer and copywriter Carl Galetti has compiled a nice
illustrated version of Scientific Advertising that includes
some hard-to-find print ads.

Grab a fre.e copy of Scientific Advertising in PDF format,
compiled by Carl Galetti, here:
http://www.scientificadvertising.com

Tip: Since Scientific Advertising is public domain
material, why not compile YOUR OWN version of Scientific
Advertising and use it as a giveaway to your readers and to
advertise your website?

Here’s an online text version of Scientific Advertising
you can use to compile your ebook:
http://pge.rastko.net/dirs/pge/pge05/100010/e100010.htm

If you’re wondering why I haven’t done this… well…
it’s because I’m plain ole’ lazy!

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